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service brand

1Australia 1CBBE 1brand 1brand attitude 1brand evidence 1brand hearsay 1brand loyalty 1brand model 1brand optimisation 1brand strength 1branding 1corporate branding 1customer based brand equity 1e-commerce 1e-service quality 1higher education 1image-congruency 1marketing 1satisfaction

1Carlson, Jamie 1Mocatta, Antonia 1O'Cass, Aron

1conference paper 1thesis

Date

12009 12018

Facets

1Australia 1CBBE 1brand 1brand attitude 1brand evidence 1brand hearsay 1brand loyalty 1brand model 1brand optimisation 1brand strength 1branding 1corporate branding 1customer based brand equity 1e-commerce 1e-service quality 1higher education 1image-congruency 1marketing 1satisfaction

1Carlson, Jamie 1Mocatta, Antonia 1O'Cass, Aron

1conference paper 1thesis

Date

12009 12018

Title
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Date

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Student-based conceptualisations of university brands: a brand loyalty model

- Mocatta, Antonia

Creator: Mocatta, Antonia
Resource Type: thesis
Date: 2018

Student-based conceptualisations of university brands: a brand loyalty model

Creator: Mocatta, Antonia
Resource Type: thesis
Date: 2018

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Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

- Carlson, Jamie, O'Cass, Aron

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: conference paper
Date: 2009

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: conference paper
Date: 2009

1

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